Connect – Knowledge Alliance for Audience Development

WHEN
2018

WHERE
Europe

PARTNERS/CLIENTS
10 partners

REFERENCE ACTIVITY
International Cooperation

THEMATIC SCOPE
Cultural Participation, Support for Innovation in the cultural sector, Cultural Impacts

A project aimed at bridging the gap between the academic world and the cultural job market, with particular attention to the skills and strategies necessary for audience development.

Connect – Knowledge Alliance for Audience Development

A project aimed at bridging the gap between the academic world and the cultural job market, with particular attention to the skills and strategies necessary for audience development.

WHEN
2018

WHERE
Europe

PARTNERS/CLIENTS
10 partners

REFERENCE ACTIVITY
International Cooperation

THEMATIC SCOPE
Cultural Participation, Support for Innovation in the cultural sector, Cultural Impacts

Abstract

Connect – Knowledge Alliance for Audience Development is a European project funded by the Erasmus+ programme that promotes new mechanisms of innovative cooperation between universities, cultural institutions, and cultural sector professionals at the European level. The aim is to bridge the gap between the academic world and the cultural labour market, with a particular focus on the skills and strategies necessary for audience development.

Goals

In Italy, Connect, through a strong international partnership, proposed a pilot training programme that was simultaneously tested in Denmark, Poland, the United Kingdom, and Spain, involving over 200 professionals, including cultural institutions, teachers, mentors, and students.

Project’s website

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Our role

Fondazione Fitzcarraldo, together with Melting Pro, co-ordinated the Connecting Audiences training programme in Italy. The programme selected 12 cultural institutions and 12 university students or graduates who attended a series of workshops to develop specific skills in organisational and audience analysis, project design and implementation, and leadership.

During the programme, students and professionals worked together on setting up an audience development pilot project within the participating institutions.

Partners

Co-funded by Erasmus +

The partners are Università di Deusto, ES (leader, ES), Asimétrica (ES), The Audience Agency (UK), Goldsmith University (UK), Città di Varsavia (PL), Università Adam Mickiewicz (PL), Melting Pro (IT), Danish Center for Arts and Interculture (CKI, DK), ENCATC (BE).