{"id":2965,"date":"2024-01-31T06:16:15","date_gmt":"2024-01-31T06:16:15","guid":{"rendered":"https:\/\/www.fitzcarraldo.it\/progetto\/aldus-up-capacity-building-for-trade-fair-personnel-within-the-european-project\/"},"modified":"2024-03-06T15:38:07","modified_gmt":"2024-03-06T15:38:07","slug":"aldus-up-capacity-building-for-trade-fair-personnel-within-the-european-project","status":"publish","type":"progetto","link":"https:\/\/www.fitzcarraldo.it\/en\/progetto\/aldus-up-capacity-building-for-trade-fair-personnel-within-the-european-project\/","title":{"rendered":"Aldus Up – Capacity Building for Trade Fair Personnel within the European project."},"content":{"rendered":"\n
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Aldus Up – Capacity Building for Trade Fair Personnel within the European project.<\/h1>\n\n\n\n
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WHEN<\/strong>2021<\/span><\/span>\/Ongoing<\/span><\/code><\/p>\n\n\n\n

WHERE<\/strong>Italy<\/span><\/p>\n\n\n\n

PARTNERS\/CLIENTS<\/strong>AIE - Associazione Italiana Editori<\/span><\/p>\n\n\n\n

REFERENCE ACTIVITY<\/strong> \n International Cooperation <\/span>\n <\/span><\/span><\/p>\n\n\n\n

THEMATIC SCOPE<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Research and Support Path on Audience Development and Reading Promotion for Book Fairs<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Abstract<\/h3>\n\n\n\n

In the frame of the Creative Europe co-funded project Aldus Up, the Fitzcarraldo Foundation has carried out research and training activities to support book fairs in their audience development and reading promotion efforts.<\/p>\n<\/div>\n\n\n\n

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On behalf of the Italian Publishers Association, the Fitzcarraldo Foundation explored the most innovative practices in audience development and reading promotion through interviews, an online survey, and the analysis of best practices. Subsequently, after completing the research phase, interactive workshops were conducted to provide fair personnel with the necessary skills to design and implement effective programs.<\/p>\n\n\n\n

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Our role<\/p>\n\n\n\n

Fitzcarraldo Foundation worked along with the Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez in mapping the state of the art of reading promotion initiatives and audience engagement programs carried out by the 15 partner book fairs of the network.<\/p>\n\n\n\n

Upon completing the research phase, the Fitzcarraldo Foundation organized a series of interactive workshops held in Madrid to equip the fair personnel with the necessary skills to design and implement effective programs. The workshops focused on targeted strategies for both professional and non-professional audiences. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Partners<\/p>\n<\/div>\n\n\n\n

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AIE – Associazione Italiana Editori<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Reference activity<\/p>\n\n\n\n

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International Cooperation<\/h3>\n

Research and Development, Support, and Advocacy in Europe and Beyond<\/p>\n

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Other projects<\/p>\n<\/div>\n\n\n\n

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All projects \"\"\/<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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