Research and Consulting

Transnational Cultural Cooperation



ROCK - Regeneration and Optimization of Cultural heritage in creative and Knowledge cities



Fondazione Fitzcarraldo is a partner of ROCK, developed within the framework of Horizon2020, which aims to develop an innovative, collaborative and systemic approach to promote the regeneration and adaptive reuse of historic city centres. By implementing a repertoire of seven successful heritage-led regeneration initiatives (Role models), the objective is to test the replicability of such models in addressing the specific needs of historic city centres in other three cities (Replicators).

Coordinated by the Municipality of Bologna, ROCK aims to transfer the Role Models blueprint to the Replicators, adopting a cross-disciplinary mentoring process and defining common protocols and implementation guidelines. The purpose is to deliver new ways to access and experience Cultural Heritage [CH] ensuring environmental sound solutions, city branding, bottom-up participation via living labs, while increasing liveability and safety in the involved areas. ROCK aims also to implement guidelines and tools to support the concrete application of the ROCK principles and to enable new ways to collect and exchange data to facilitate networking and synergies.

In this framework, Fondazione Fitzcarraldo has been in charge of the activities dealing with the animation of the ecosystem of stakeholder and in particular with the development of a Toolkit on business models in CH-led regeneration processes.

The objective of the Toolkit is, on the one hand, to define a replicable methodology for the design of business models and financial schemes useful to place-based strategies of CH-led regeneration processes fostering economic growth and social inclusion, and, on the other hand, to provide guidelines and canvas for the different actors involved in CH-led regeneration initiatives. The Toolkit is available here (D3.2):

The partners:
Comune Di Bologna (Italy) - lead partner of the project; Alma Mater Studiorum - Università Di Bologna (Italy); Camara Municipal Del Lisboa (Portugal); Comune Di Torino (Italy); Commune De Lyon (France); Municipul Cluj-Napoca (Romania); Filiala Transilvania A Asociatiei Romane Pentru Industria Electronica Si De Software (Romania); University Of York (United Kingdom); Eurocities Asbl (Belgium); Iclei European Secretariat Gmbh (Iclei Europasekretariat Gmbh) (Germany); Nowhere Srl (Italy); Taso Desarrollos S.L. (Spain); City Of Skopje (Former Yugoslav Republic of Macedonia); Corvallis S.P.A. (Italy); Urbasofia Srl (Romania); Dfrc Ag (Switzerland); Acciona Infraestructuras S.A. (Spain); Athens Development And Destination Management Agency (Greece); Julies Bicycle (United Kingdom); Virtualware 2007 Sa (Spain); Fondazione Fitzcarraldo (Italy); Asociación De Empresas De La Economía Verde (Italy), Vilniaus Miesto Savivaldybes Administracija (Lithuania); Vilniaus Gedimino Technikos Universitetas Viesoji Istaiga (Lithuania); Anotati Scholi Kalon Technon (Greece); Instituto De Ciencias Sociais Da Universidade De Lisboa (Portugal); Liverpool City Council (United Kingdom); Gemeente Eindhoven (The Netherlands); Confindustria Servizi Innovativi E Tecnologici (Italy); Technische Universiteit Eindhoven (The Netherlands); Ss. Cyril And Methodius University In Skopje (Former Yugoslav Republic of Macedonia); Viabizzuno (Italy); Art-Er Attractiveness Research Territory (Italy).

Project website




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