Planning a new sustainable development should find nowadays it founding reasons in the still little known and prolific heritage of traditions, going beyond the distinction between high and low culture.
The scientific path which has committed the anthropologist in the past decades in the process of bringing to light what was hidden and in the appreciation of a folkloric reality that was condemned to be forgotten, should convey the whole cultural issue into a much more abroad critic and interpretative schema that goes beyond the strictest canons of this discipline.
Ethnographic museums plays a major role in this process nowadays since they represent a cultural chain organically distributed all over the national territory, in which the active practice of social life of a community is lively preserved through the conservation and surviving of precious traces of ethnographic diversity.
The main purpose of the convention is therefore to start from the process of "patrimonialization" of material and non material goods from tradition so we can launch a more deep and organic rethinking process regarding the essential role of the same tradition in the process of transformation of the contemporary society.
Torino, Italy, 23rd November and 15th December 2010
This workshop follows the course about web marketing for the performing arts operators in Piedmont which took place in 2009, and it foresees a training itinerary that allows the cultural organizations to improve their strategies and tools to develop their activity through e-business, social and professional network and viral and mobile marketing tools. The course foresees a day of face to face lessons, followed by a day of in-depth analysis during which researchers of Fitzcarraldo and some experts in Social Media Marketing provide with valuable information and answer questions and concrete needs of the operators.