Visiting the City is a research tool capable of revealing the overall behaviour of people visiting the city. It is particularly designed for local administrations, trade associations and tourism promotion authorities.
With the assistance of Fondazione CRT, during the experimentation phase Fondazione Fitzcarraldo created an interactive interface (which can be incorporated in ICT booths and mobile devices) using touch-screen technology. The interface is based on narrative metaphors that record behaviour in the use of the urban space and the way cultural and other attractions are "consumed".
Visiting the City makes it possible:
Fondazione Fitzcarraldo is able to provide customised interactive interfaces based on research requirements and the characteristics of the urban context in which the operations are being carried out. The interface can be contained in a number of devices, and especially in interactive booths and flybooks - miniature portable computers that enable the researcher to interview people in different parts of the city. The use of technologically advanced and highly interactive solutions simplifies the data-collection phase and makes it possible to obtain information that would not be possible to collect using traditional approaches (interviews, panels, focus groups).
Fondazione Fitzcarraldo is able to carry out all stages of the research process, applying its experience and skill in social research and methodologies, selecting the most appropriate and innovative investigation tools, and making use of advanced technologies that are of real use in mapping out cognitive processes.